Your Photo / Video Contest
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UGC Photo / Video Contest - Check List

Dear Customer,

Thank you for choosing the UGC Photo / Video Contest from Newzulu. This email will walk you through gathering everything you need to get your contest launched as quickly as possible. There is also complete documentation available on the Developer Portal.

To understand exactly what you're getting, check out our stock application. This is what the application looks like when it is installed, but not yet personalized.

Newzulu will be hosting, configuring, personalizing and launching this UGC contest on your behalf. In order to do this, we'll need a few things from you:

Creative Assets

The most important part of making the contest your own is your creative design elements. Here's what we need:

Tout-1.png (width: 930px)

Touts are the big call-to-action graphics at the top of the home page. Its below the navigation and its the first thing people will see, telling them what the contest is about. You should set a different tout for each phase of the contest, so that the people visiting the site know what's happening and why. You can use the same PSD to create all the tout images. Note that the touts can be any height.

See an example | download the PSD

Tout-2.png (width: 930px)

The tout for the second phase: Entries are closed, come back to vote when we pick some finalists.

See an example

Tout-3.png (width: 930px)

The tout for the third phase: Vote for the finalists!

See an example

Tout-4.png (width: 930px)

The tout for the fourth phase: Voting is closed, come back later to see the winners!

See an example

Tout-5.png (width: 930px)

The tout for the final phase: Check out the contest winner!

See an example

logo.png (width: 760px)

A smaller graphic than the tout that will go in welcome and moderation emails.

See an example | download the PSD

text.gif (128px x 128px)

If you are planning to accept text entries, you may wish to change the default thumbnail for text files.

See an example

CSS Styles

Our contest whitelabel is build using bootstrap. Please click here to be redirect to the site. There you will find all the supported components to help you build your site.

There are a few things like colors and fonts that need to be programmed in the CSS stylesheets. If you know what CSS is and have preferences, they can be added in the base.css file.

If you don't know what CSS is but want your contest to fit in with the colors and fonts of an existing site, just type in the URL and we'll help ourselves or send us a PSD of your design.

Copy Deck

The contest doesn't have a lot of text content and most of the time the defaults are fine. However, there is some copy that you'll want to personalize.

Download this copy deck (.docx), fill it out and send it back to us.

Rules

You'll need some rules to keep this on the up and up. One of the key things to keep in mind is that the winner should be chosen by the contest host or sponsor while considering vote counts. It's a bad idea to base the winner of the contest solely on vote counts.

Newzulu does not provide boilerplate or a sample rules document, but we can suggest looking at some examples:

Example rules (Canada) | another example (USA) | yet another example (QC)

We highly recommend having your legal council review the rules before posting. Send us the rules in PDF or MSWord format, please.

Display Advertising

The contest application has two ad unit spaces available by default. There is a leaderboard (728x90) spot in the header of each page, and a big box (300x250) ad in the sidebar. You can place additional ads spots in the sidebar if you wish. You may also provide custom ad creative. It is recommended that the custom ads are 300px, 615px or 930px wide to fit nicely in the 3-column layout.

If you are using an ad server, you will need to source JavaScript ad invocation codes and send them to us.

Log into Media Factory

Before the contest launches you should get acquainted with Media Factory. While Media Factory is a very powerful platform for managing content and applications, it is a simple and user-friendly environment to view, moderate and organize your user-generated content.

You should have received a welcome email from Media Factory when we set up your account. If you didn't, please send an email to support-platform@newzulu.com that includes your full name, company and email address.

Your Check List

Read this email
Design and send creative assets
Complete and send the CSS style guide
Complete and send the copy deck
Send legal-approved rules document
Send JavaScript ad invocation codes
Get acquainted with Media Factory
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